Molly Burch reveals the incredibly charming animated video for her latest single ‘To The Boys’, from her forthcoming LP, First Flower, set for release on October 5. The clip was directed by Emily Ann Hoffman who notes,
“I loved how playful and strong the song’s message was and wanted the video to have the same feeling. I liked the idea of a paper doll seeming delicate and feminine, yet standing up to a pack of mean pigs and leading a horde of animals with confidence.” She continues, “Molly and I had a lot of fun looking at old videos of Tammy Wynette and Dolly Parton for outfit and hair inspiration for her paper doll.”
First Flower is the follow up to Burch’s debut Please Be Mine. It is a walk-through Molly’s most intimate thoughts, exploring broken friendships, her relationship to her sister and how she learned to fight overwhelming anxiety. Throughout, her voice is as strong and dexterous as ever, displaying her incredible range and professionalism as a vocalist.
While hurricane Harvey kept Molly locked in at home, she wrote much of the album, bouncing ideas off her bandmate and boyfriend Dailey Toliver who would contribute guitar parts and orchestration suggestions. When it came time to record, Burch chose to work with Erik Wofford at Cacophony Recorders in Austin. Pre-order First Flower here.
Stream / purchase ‘To The Boys’: https://mollyburch.lnk.to/_totheboys