Yaeji joins the XL Recordings family!
The NYC-via-Seoul electronic producer, DJ and vocalist has announced her new mixtape titled WHAT WE DREW 우리가 그려왔던 due 2 April. Check out the new animated video for lead single ‘WAKING UP DOWN‘ below.
Inspired by classic anime opening sequences and based entirely on Yaeji’s own original character designs and illustrations, the music video for ‘Waking Up Down’ was created by Yaeji with direction and further illustration by her close friend Annie Zhao and production by Studio Yotta. Entirely self-produced, the song walks the line between DIY pop and underground club music, with English and Korean lyrics about the simple euphoria of young adulthood. Throughout the song, Yaeji celebrates the little things in life, small victories like staying on top of to-do lists, making home-cooked meals, and having empathy for others, while admitting these don’t come easy. In the end Yaeji, with the help of some friends in the form of “masters” of her daily tasks, achieves her final form as she reaches her goals.
WHAT WE DREW 우리가 그려왔던 is titled intentionally; for Yaeji, the title captures the spirit of the project as a whole which she explains, “is so much about friendship, family, gratitude and support – support that I’ve felt, that I’ve given, and that we all share.” Produced entirely by Yaeji over the course of two years, she started writing the music for WHAT WE DREW with no specific narrative in mind, each track becoming a snippet of her life, a look into her diary.
Presave the mixtape here.