Lost Animal has shared the video for ‘Too Late To Die Young’ via CLRVYNT. The current single is taken from the new album You Yang released last week.
‘Too Late To Die Young’ was director Ryan Kenny’s debut music video. He explains – “Portraying Jarrod as a character rather than the singer or artist was important to me. Using the sound to tell a story rather than take the attention away from it. The title speaks for itself and I wanted to capture the audience with what those feelings might look like. With the right amounts of surreal, reality and poignant humour.”
“There’s something uniquely isolating about the new video. Adopting Lost in Translation’s themes of loneliness in a crowd, Quarrell wrestles with being surrounded by youth at their most celebratory — at a birthday party and a school dance. Although he starts off depressed, staring pensively into the middle distance, he eventually moves toward finding himself … and the dancefloor.” – CLRVYNT
Stream/Purchase You Yang here.