After the release of Hop Along‘s new album Bark Your Head Off, Dog last week, Hop Along shares the first official video for the album to ‘How Simple’, it’s the first time the band has starred in a music video. Watch below!
The song’s joyful, kinetic energy is met with its emotional depth as viewers are immersed into the fantastical world they create. Frontwoman Frances Quinlan worked closely with director Derrick Belcham in creating the video.
“This is my first time appearing in a music video; in which case I decided to do something that felt risky to me,” says Quinlan. “I told myself that I’ve danced through my own house solo enough times to do an alright job of it in front of a camera. All that being said, I’m still surprised that this piece came to be. I wasn’t sure I had it in me to do it. Derrick did an excellent job directing, he made it a lot easier for me to access that part of myself and made it all look dreamy in a way that I couldn’t have achieved otherwise.” Belcham shares, “Frances came to me with a fully-fleshed out idea for this video, and approached the dancing with so much enthusiasm and vulnerability, it was such a pleasure to work this thing out with her.”
Self-produced and recorded at The Headroom in Philadelphia by Reinhart and Kyle Pulley, and crafted by Frances Quinlan (songwriter, lead vocalist, and rhythm guitarist), Tyler Long (bass), Joe Reinhart (guitar), and Mark Quinlan (drums).
Stream / purchase Bark Your Head Off, Dog: https://hopalong.lnk.to/BYHOD