After teasing its release at SXSW this week, KAYTRANADA is back to share details of his highly anticipated debut album 99.9%. Due Friday 6th May via XL Recordings / Remote Control Records, the album finds the Haitian born, Montreal raised producer delivering on the promise of his early self-released EPs and remixes.
Since the age of fourteen, when he first began to DJ and when his brother introduced him to music production software, his output has been relentless. He explains, “after he showed me the basics, from that day on I couldn’t stop making beats,” pumping out a handful of tracks per day for the next couple of years.
Having released singles like ‘Drive Me Crazy‘ with Vic Mensa and ‘Leave Me Alone‘ with Shay Lia, KAYTRANADA has since cemented his reputation and his sound; an undeniable swing of the drums comparable to Dilla’s, a signature soulful touch in the melodies, and a healthy dose of funky bass lines.
99.9% continues that tradition, and new track ‘Bus Ride,’ which features acclaimed percussionist/producer Karriem Riggins as well as rising Toronto vocalist River Tiber, demonstrates that KAYTRANADA has stayed within his canon while demonstrating growth on the new album.
Singer and producer Rostam releases ‘Gravity Don’t Pull Me‘ as a beautiful dance video.
Alongside previously released tracks ‘EOS‘ and ‘Wood,’ ‘Gravity Don’t Pull Me‘ is part of a collection of singles Rostam is releasing on XL recordings this year. The video for ‘Gravity Don’t Pull Me‘ was co-directed by Rostam and Josh Goleman (who he previously worked with on Ra Ra Riot’s ‘Water’ Music video).
“This video was in some ways years in the making,” explains Rostam, “After the release of the Discovery LP in 2009 I began to see people posting videos of themselves choreographing sections of songs from the album. It was then I realised I really wanted to make a dance video.”
The video features dancers Jack Grabow and Sam Asa Pratt, who have posted their own videos improvising dance to Rostam’s music in the past. Catching Rostam’s attention, it was only a matter of time until a collaboration came into the works. The final result is the visually engaging video for ‘Gravity Don’t Pull Me‘ which showcases mirrored dance choreography for a symmetrically shot performance on camera.