Majical Cloudz unveiled a stunning interactive video for their captivating new single, “Love Soul.” Subverting narrative, the video allows the viewer to control the progression of looping scenes, providing a unique experience for each listener. Fans can download and share a mp3 of “Love Soul”, along with original, animated GIFs, directly from the interactive site.
Majical Cloudz will release their new album Impersonator on Friday 24 May via Matador / Remote Control.
For the past few years, Devon Welsh has been recording solo material composed between rural Ontario and Montreal, and collaborating in production & performance with Matthew Otto under the guise Majical Cloudz.
Impersonator’s expressive power and swagger belie its extremely minimal music. These are intensely lyrical songs about death, patience, family, friendship and desire, with Welsh’s rich vocals atop Matthew Otto Kolaitis’ quiet looped waves of white noise, filtered synths and sparse thuds.
Majical Cloudz’ Devon Welsh explains of Impersonator:
In the last few years there’s been a massive explosion of amazing music made with computers, samplers and other electronic equipment. The possibilities became nearly endless and musicians indulged those possibilities. I love that kind of music but it also started to overwhelm me. I wasn’t cut out for the maximalist expressions of that style. So I took a break from music, and when I started again it was to make music that barely existed and felt like stillness more than movement. Where the songs could be more about humanness. I love all forms of electronic music, techno, house, rave, hip-hop, but I never want to feel like the music I’m making is just about stylistic play. The easiest way for me to do that is try to make something without obvious movement; where the music isn’t overstuffed sonically or referentially, it’s emptied out as much as possible. So the vision for Impersonator was to communicate a lot with as little as possible. It’s not meant to energize and turn you out to the world, it’s meant to do the opposite; it’s more like a cocoon.
For the past few years, Devon Welsh’s been recording solo material composed between rural Ontario and Montreal, and collaborating in production & performance with Matthew Otto under the guise Majical Cloudz.
Matador and Remote Control have the distinct pleasure to bring his next full-length to record stores worldwide.
It’s been written of Majical Cloudz: Their performance is deeply expressive — strong vocals sit on top of washes of white noise, filtered synths and sparse thuds. The songs are intensely lyrical, oriented around themes of death, patience, family and desire. The live show celebrates the joy in sadness and the value of a shared musical experience.
We’ll have more details on the full-length release shortly, but we can tell you that you’ll be hearing this song on it.
Download “Turns Turns Turns” (as previously heard on a 2012 Arbutus/Merok EP) HERE.
Watch Majical Cloudz perform the track live via Yours Truly below.